Monday, April 12, 2021

How I Define my First Three Why's in Art Business

 "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe."

"Very few people or companies can clearly articulate WHY they do WHAT they do. By why, I mean your purpose, cause, or belief -- Why does your company exist? Why do you get out of bed every morning? And why should anyone care?" - Simon Sinek

Does that sound familiar to you? 

When I first heard of this message my first reaction is, "Whoa! I have a problem here!" I maybe have my WHAT and HOW by now but what exactly is my WHY? 

If WHY has something to do with my beliefs, what am I believing at this point? Well, I am still a Christian believer and I still believe that the gospel is something we must share. 

But how about in Art Business which happened to be my chosen path? What is my WHY? 

In this blog post, David Priemer tells us how exactly to define our WHY if we would like to sell our products and make our business last long. I've got to crack my brain out to find my WHY at this point. Nevertheless, I come-up with this three:

 I believe that Art must be Useful

Have you heard of the quote, "Remember that the most beautiful things in the world are the most useless; peacocks and lilies for instance," by John Ruskin?

I don't want my art to be like that. I want it to be useful and not just for display. I believe in the usefulness of Art in our everyday life. 

I am a firm believer in this because creating Art alone, made me cope with anxiety and stress.  This is very useful to me so I decided to make my art useful, too to those who will read about it on my Art Blog and on Instagram and most importantly, to those who buy my POD items on Zazzle

I create art for products that you, the handmade entrepreneur, can use in your business and promote your business. 

I create greetings cards and gift items, too for personal use. 

I create so you can create and earn more. 

I create so you'll deepen your personal relationships and your relationship with your customers. 

That's how usefulness means to me. Whether I am delivering a product or content, this should be something of value and will deliver value in return. 

I Believe that Art must be Meaningful

For me, the art I am creating should have meaning or message to share. That's why in my art products for small businesses, I always put on a template for you to share your Brand Message. This is something that your customer will remember about your business. 

In other personal items I am designing, like the greeting cards and my Mother's Day cards, or even in T-shirts and mugs, I put on some inspirational verses, quotes or slogans, or a philosophy statement. This way, the product itself presents a message they can live by, use as a mantra, or serves as reminders as they go along with life. 

I've got this idea here when Sean Mccabe of Seanwes talk about this, "Hand-Lettered Words Might Get Likes, but Hand-Lettered Messages Get Shared... most people don’t nerd out about letters quite like we do. You may get the appreciation of other hand letterers, but it’s not as likely that you’ll get much exposure beyond that. To give your work general appeal, you want to hand letter full messages. These will go a lot farther to garner appreciation from a wide audience."

The art we create must not stop by simply being hailed as beautiful. It must also have "meaning" so the recipient would care much about it longer than the lifespan of our creation. 

I Believe Art must be Uplifting 

I always return to this quote of Pierre Auguste Renoir over and over again, "To my mind a picture should be something pleasant, cheerful, and pretty, yes pretty! There are too many unpleasant things in life as it is without creating still more of them."

So true... especially nowadays. That is why I don't want to contribute more to art that adds loneliness, desperation, horror, or violence. 

I want people to feel uplifted by my message, then an instant calmness and awe or wonder must be there also. As the way art is healing me day by day and how it helps me meditate to the goodness of the Lord for giving me this gift, this is also what I want to impart. 

These are just three of my beliefs, I know as I continue doing Art Business, I can add more and more to it. No worries I can update you soon as I add another here. 

But for now, I want you to define your WHYs in the business you've chosen. Don't just be contented with knowing the WHAT and HOW. 

Let me know that in the comments section.

And don't forget to share this post with your entrepreneur friends who might be needing this post today. 

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