Saturday, September 12, 2020

Book Review: Traffic Secrets The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

"If you were sitting right in front of me right now, I'd have you pick one platform, build your show on it, get to work on your Dream 100, and then only focus on that for at least the next 12 months of your life."

"If you publish daily for a year, you'll never need to worry about money again" - Russell Brunson


Please note there are affiliate links in this post for products I recommend. This means, at no cost to you, I may get a commission if you make a purchase through one of them. Thank you!

They say that "Traffic Cures Everything" when it comes to blogging and online entrepreneurship. Without traffic, all of your efforts are useless. Without it, no one will buy the products you are selling. 

As part of my effort to provide you the resources that you can use to start an online business, I am reviewing every book I get my hand into about it.  

It takes time for me to find out that you cannot earn online simply by creating content every day. Although, that will work later it's different when you have some techniques of hitting your target. Strategies will save you time, money, effort, and many, many failed blogs. Believe me, I've gone this route before. 

But this time, I plan, I read books and I research online on a daily basis. I continually make a revision to my plan while experimenting with some techniques I found from my research. 

Traffic Secrets Basic Summary 

Traffic Secrets The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson is by far one of the most helpful and timeless books I've ever read about traffic. This is really for us, aspiring or struggling entrepreneurs. In fact, I would recommend that you read this first before reading any other book. 

This book is the last series in Russell's trilogy. The first two are DotCom Secrets and Expert Secrets. I am halfway through the DotCom Secrets and reading Expert Secrets while I am on duty waiting for our next client's call. 

But for us beginners, Traffic Secrets book alone can help us find our dream traffic. There is no need to read the three books in order, start in this book.  

The main idea of the book is that the traffic is already there, you don't have to create it. They are already congregating in the internet world. The challenge is how you can find them and bring them in the mailing list which he called, "Traffic that you own."

To attain this, you must identify your dream customer, find where they are, distract them with your message, and bring them to join your mailing list. The key is to find your Dream 100 which in my understanding are the authority and influencers in your chosen niche and platform. Then earn or buy the traffic from them who's already interacting with your dream customers.

It's equally important that you know who is your dream customer in the beginning. Then, create an avatar of that person. It is only by knowing them that you can trace where they are hiding online.

To fill your funnel, choose where you will set-up your main show - Blog, Facebook, Instagram, YouTube, or Google. Focus on only one platform before branching out to another. Don't worry, the book will teach you the strategy in each platform. 

Click to Buy Here!

My Thoughts about Traffic Secrets

I love the book because it's really helpful. There are many actionable steps that you can try to experiment to gain traction of traffic to your budding site.

Russel's way of writing is understandable even for someone like me who's not a native English speaker. I can get his point even at one reading. I don't have to look for meaning elsewhere. 

I like how he delivers the message through stories, too. 

This book is really interesting that once I started reading, it became a part of my every day's learning until I finish the whole book. I was caught with some "Aha moments!". If I can read it in one sitting, I will but I have a job to attend to. 

I know I will read this book once again and forever use it as a reference in growing traffic in this blog. It's full of knowledge that it's hard for me to think of anything I can say against it. 

I'm glad that the author provided tips on how to earn an organic traffic first before the buying process because I don't want to start investing a lot of money in my online business at the onset.

I want to start from the lowest point, from having no traffic, all the way up. Only when I have earned even a little amount from here that I would venture into buying traffic.

In Russell's own words

"Traffic is the lifeblood of any company, and consistent lead flow is the secret to a healthy business. Every day, look at ways you can give yourself a raise. Ask yourself how can I get more traffic? These playbooks weren't created based on ideas, rather on battle-tested principles that I have discovered after spending fifteen years in the trenches. These are the ideas that stuck, and that work consistently. I hope you can use these secrets to find more of your dream customers."

Russell also quoted Harvey Mackay's, "Dig your well before you’re thirsty.”

With Traffic Secrets The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson I will give a 5/5. 

Have you already read this book? What can you say about this?

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